Robin Ulm

Based in Norrköping, Sweden, I am a passionate angler, an artist at heart, and a family man running Ulm Lures AB alongside my wife.

As a fisherman, I have always liked thinking outside the box, a mindset that naturally led me to start crafting my own lures. What began as a hobby back in 2017 turned into my dream job, blending creativity and a lifelong passion for sport fishing. I have this community to thank for where I am today. Your support and feedback helped shape my staple lures, including the Gigabite, Piepie, Fuseshad, Gigajerk, and Snackbite, all the way to my latest creation, the Easy Swim.

At my core, I am a sport fisherman through and through. That will never change. Everything I create is designed around what I want to fish with and what fellow anglers tell me they need. The end result is precision-weighted, beautifully finished lures with accurate movement and tuned colors. Best of all? They get the job done out on the water.